The enterprise in 2030 from the IBM Institute for Business Value explores how AI and emerging technologies will redefine business success over the next decade. Based on insights from nearly 2,000 global C-suite executives, the report highlights the urgency for organizations to move beyond experimentation and embed AI at the core of strategy.

It reveals that while leaders expect AI to drive revenue growth, many lack clarity on how to capture that value. The study outlines five bold predictions shaping future enterprises, including strategic risk-taking, reinvesting AI productivity gains into innovation, and building differentiated AI capabilities. It also emphasizes the evolving role of human talent in an AI-augmented world. The report provides actionable guidance for building resilient, continuously innovating organizations prepared for 2030.

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